SoulClair: Vegan Skincare Packaging

SoulClair is a vegan skincare brand inspired by inner clarity, nature, and Renaissance artistry. This packaging project reflects soulful simplicity and botanical elegance.

About the Brand

SoulClair is a conceptual vegan skincare brand focused on soulful care, plant-based clarity, and Renaissance-inspired elegance. This project explores how visual identity and packaging design can reflect a calm, inclusive, and emotionally grounded brand experience.

Scope

Logo, Color Palette, Typography, Packaging Design, Moodboard

Tools

Adobe Illustrator, Photoshop

Timeline

Spring 2025

Brand Values

Vegan · Inclusive · Soulful · Clean · Timeless

Visual Direction

To define the emotional tone of SoulClair, I created a mood board that reflects the brand’s core values: clarity, stillness, natural beauty, and soulfulness.

This board guided the visual identity by grounding the brand in softness and substance — a blend of timeless elegance and modern calm.

Visual Identity

Defining the soul of the brand through form, color, and typography.

The SoulClair wordmark reflects calm and clarity. I chose a refined serif font to balance timelessness with modern softness. Spaced lettering and all caps evoke quiet confidence.

Color Palette

A warm, earth-toned palette inspired by sunlit skin, botanical calm, and natural textures. Golden neutrals lead the brand, grounded by Olive Gray and Deep Charcoal.

Typography System

For the SoulClair logo, I chose Playfair Display, a high-contrast serif that feels both timeless and elegant. Its strong vertical lines and delicate curves strike a balance between confidence and softness — the same feeling I wanted the brand to evoke.

Instead of using all caps, I kept the logo in title case to preserve a more personal and poetic tone. The slight sophistication in the letterforms gives the brand a sense of stillness and clarity without feeling too bold or distant.

Packaging Design

3D mock up

The SoulClair packaging design reflects clarity, stillness, and plant-powered care. Inspired by Renaissance elegance and modern vegan beauty, the box features a soft, earthy palette, line-art illustration, and refined serif typography. Every panel is crafted to guide users through a calming skincare ritual while staying true to the brand’s soulful identity

Advertisment Posters

Poster I: “Liquid Glow”

Concept: Highlight the product’s texture and golden clarity as a metaphor for skincare purity and radiance.
Design Choice: Used a macro oil texture background with gradient lighting and translucent typography to suggest calm luxury.

Poster II: “Radiant Ritual”

Concept: Capture the emotional side of SoulClair — how skincare can feel like a soulful, centering ritual.
Design Choice: Focused portrait with warm lighting and closed eyes to evoke serenity and softness. Logo placed subtly to blend with tone.

Poster III: “Stillness”

Concept: Show the serum as a calm ritual item, surrounded by natural elements.
Design Choice: A dropper bottle staged beside rippling water connects the brand to groundedness, stillness, and self-care.

Brand Overview

The final brand system for SoulClair brings together visual identity, packaging, and campaign design into a unified, soulful skincare experience. From the Renaissance-inspired logo to the warm, botanical packaging and minimal poster series, every element was crafted to reflect stillness, clarity, and plant-based care.

SoulClair’s identity is intentionally soft and poetic — designed to connect emotionally, visually, and physically with users. Through type, color, texture, and story, this brand invites a moment of calm in everyday routines.

SoulClair reflects how design can tell a quiet story — one rooted in self-care, soul, and simplicity.